Setting Up Advertising

In the Settings > Advertising Screen you are able to enter account details for each advertiser. The account details will be provided by each advertiser.

Features include:

  • Send each advertiser a different description – This option will allow you to have different descriptions per advertiser. E.G. Carsales don’t allow you to send through anything that might identify your business, so that description could be different to all the other advertisers. This description will be placed at the bottom of each advertisement underneath the vehicles description.
  • Setup one bulk description for all advertisers – you can setup 1 description, this description will be placed at the bottom of each advertisement underneath the vehicles description.
  • Setup scheduled advertising – Select a time and day that you want to send your advertisements. Each advertiser can be setup to send feeds at different times. E.G. Every day at 4pm, so you would select 4pm and tick every day.
  • Add Watermarks – a watermark is an image, label or logo that you can put onto your vehicle photos. To setup your watermark refer to page 7
  • Add Borders – Borders are customisable and appear on the outside of the image to the selected advertiser. To setup the borders refer to page 7
  • Setup a default stock image if not images are available yet – you might have added a vehicle to EasyAd but you haven’t had a chance to take photos of it yet. this default stock image will be attached to the vehicles with no images, until images have been added
  • Send different fields to advertisers. For example if you didn’t want to send the odometer reading you can un tick it and it will not be sent to all advertisers. Alternatively you can do this per vehicle.

COMMON QUESTIONS ABOUT SETTING UP ADVERTISING

  • First of all you should receive and email with FTP details from the advertiser, Jeal might also receive these and call you
  • Go to ‘Settings’
  • Click on ‘Advertising’
  • Tick the advertiser that you have received FTP details for
  • The screen will expand
  • In this screen you can setup the following: A specific description for this advertiser, scheduled advertising, Watermarks, borders and FTP details
  • Click ‘Save Details’

Using this option will allow you to have a description for different advertisers. You can have a particular description for 1 advertiser and the rest could use the default or all advertisers can have different descriptions. The descriptions will be placed at the bottom of the normal vehicle description.

  • Go to ‘Settings’
  • Click on ‘Advertising’
  • Tick the advertiser you want to change the description for
  • In the ‘Advertiser Description’ field enter in the description you want for the selected advertiser
  • Click ‘Save Details’

Filling in a default advertiser description will use this description ONLY if the individual advertiser description is left blank.

  • Go to ‘Settings’
  • Click on ‘Advertising’
  • Select the ‘Defaults’ tab
  • Enter in a ‘Default Advertiser Description’
  • Click ‘Save Changes’

Scheduled advertising allows you to select days and times that you want to upload your stock and photos to selected advertisers.

  • Go to ‘Settings’
  • Select ‘Advertising’
  • Select the advertiser you want to schedule uploads for and click ‘Configure’
  • On the right hand side select a ‘Scheduled Transfer Time’ or select multiple times
  • Select the days you want to upload
  • Click ‘Save Details’

Watermarks are logos, images or text that can be displayed on your photos and uploaded to advertisers. The watermarks can be activated on a per advertiser basis.

  • Go to ‘Settings’
  • Select ‘Watermark’
  • Select a ‘Watermark Image’
  • Select the Position you want the watermark to appear, Top Left, Top Right, Bottom Left, Bottom Right or Centre
  • Select the ‘Watermark Image Opacity’ this will make the watermark images darker or lighter over the original image
  • Click ‘Save Changes’
  • Go into ‘Settings’
  • Select ‘Advertising’
  • Find the advertiser you want to put a watermark on and click ‘Configure’
  • Tick ‘ Add Watermark’
  • Click on ‘Save Changes’

Borders will be added to the border of your stock photos and will be uploaded to advertisers. The borders can be activated on a per advertiser basis.

  • Go to ‘Settings’
  • Select ‘Watermark’
  • Select a ‘Inner Border Colour’
  • Select ‘Outer Border Colour’
  • Click ‘Save Changes’
  • Go into ‘Settings’
  • Select ‘Advertising’
  • Find the advertiser you want to put a border on and click ‘Configure’
  • Tick ‘ Add Borders’
  • Click on ‘Save Changes’

You might want to try and advertise a vehicle without photos yet. (IMPORTANT: Some advertisers won’t advertise a vehicle without images)

  • EasyAd will have a default image added to vehicles prior to real images being added to the vehicle
  • Go to ‘Settings’
  • Select ‘Advertising’
  • Click on the ‘Defaults’ Tab
  • In the ‘Default Stock image’ click on ‘Browse’
  • Select your default image you want to upload
  • If you don’t select anything the ‘Just arrived’ image will appear
  • Click ‘Save Changes’

PLEASE NOTE:Depending on the advertiser some fields are required for vehicles to be uploaded successfully, please discuss the rules with each advertiser to ensure feeds upload successfully.

Option 1

EasyAd will allow you to send certain fields on a per vehicle basis

  • Ensure you have stock entered
  • Click on ‘Vehicles’
  • Select ‘Advertising’
  • On each vehicle there is a column for ‘Options’
  • Click on the ‘pencil’
  • Tick or untick the fields you want to send per vehicle
  • These will be saved for future uploads so adjustments don’t need to be made every time.

Option 2

EasyAd will allow you to send certain fields as a blanket selection, for example if you don’t want to send the odometer for any advertiser you can use this option

  • Go to ‘Settings’
  • Select ‘ Advertising’
  • Click on the ‘Defaults’ Tab
  • Tick or untick what you would and wouldn’t like to display on your advertisements.